Revelry was hired to work with DoStuff Media out of Austin, TX and their client Elysian Brewing Company out of Seattle to put on the first stop of Elysian’s Dust Up tour, which was a national concert series celebrating the launch of the brewery’s latest beer, Dust Up IPA.
The concert was to be in Missoula, Montana, so it was our responsibility to find a venue that would perfectly fit the bill of what they were looking for: a hot spot in the Missoula nightlife scene that would bring people of all ages together one evening to listen to two bands, one local (Wrinkles) and one brought in from the PNW (Tango Alpha Tango).
Revelry used their past culture experience to call on a band they had hired for a part of Red Bull Sound Select’s Portland, OR program.
Twin Home Prints created limited edition custom posters for the event, screenprinted by hand and embellished with space dust on site for fans.
Elysian has a focus to support local non-profits. For the night they chose to support the National Forest Foundation, with a portion of the proceeds going to the organization.
As a prime example of experiential marketing, the team from Elysian made sure they flew out from Seattle to socialize with fans directly, buying them a beer and making sure they were psyched on the show and the tasty brews featured on tap!