DoStuff Media

THE EXPERIENCE: Elysian Brewing’s Dust Up Tour

THE BIG PICTURE

Revelry was hired to work with DoStuff Media out of Austin, TX and their client Elysian Brewing Company from Seattle to put on the first stop of Elysian’s Dust Up tour, which was a national concert series celebrating the launch of the brewery’s latest beer, Dust Up IPA.

THE ACTIVATION

The concert was slated to be in Missoula, Montana, so it was our responsibility to find a venue that would perfectly fit the bill of what they were looking for: a hot spot in the Missoula nightlife scene that would bring fans together to listen to two bands, one local (Wrinkles) and one brought in from the PNW (Tango Alpha Tango).

Revelry used our past culture experience to call on a band we had hired for a part of the Red Bull Sound Select concert series. This was a great example of Revelry leveraging existing network connections with current partners.

Leading up to the show, Twin Home Prints created limited edition custom posters for the event; screen printed by hand and embellished with ‘space dust’ on site for fans.

THE REVELRY DETAILS

Revelry managed the event from top to bottom, ensuring both our partner and their client were happy with the event.

Duties included:

  • Researching and booking desired venue

  • Working directly with production manager on sound, lighting and ticketing

  • Researching and suggesting talent

  • Setting up communication, contracts and payments

  • Creating in depth promotional plan leading up to the show

  • Defining and sourcing experiential partners to create a unique fan experience

  • Executing all ‘day of’ responsibilities from start to finish.

THE OUTCOME

As a prime example of experiential marketing, the team from Elysian made sure they flew out from Seattle to socialize with fans directly, buying them a beer and making sure they were psyched on the show and the tasty brews featured on tap!

The first stop of the tour set a high precedent for following metros. DoStuff Media was beyond happy with Revelry’s partnership on the event.


We loved working with you - would definitely love to partner up again in the future for any opportunities!
— McKenzie Myers, DoStuff Media

images:Abbi Baumann