THE EXPERIENCE:

Ripstick Party at SIA on-snow demo

THE BIG PICTURE

Continue an annaul party that had built a reputation within the industy which aligned perfectly with Elan’s new branding message of “Always Good Times.”

THE ACTIVATION

The third and final Ripstick party at Copper Mountain after the first day of the on-snow demo at SIA.

THE REVELRY DETAILS

  • Hired the local favorite 80’s cover band, “The Goonies”

  • Worked directly with the venue to bring the spirit of Elan to life

  • Coordinated Elan branded cups, shot skis, drinks, Elan green lighting and branding through the venue

  • Collected swag for band to throw out to crowd throughout the night

  • Supported promotions and invites

THE OUTCOME

  • Key dealers and media in attendance

  • Generated sales leads

  • Increased brand awareness within ski industry

  • Encouraged dealers to get on Ripsticks at the demo the following day

Best party in the industry- I know about the Ripsticks because of this party!
— Kevin Luby