THE EXPERIENCE: Carbon Composites Launch Party

THE BIG PICTURE

Unveil a new company and game-changing technology by Greg LeMond, three-time Tour de France champion and entrepreneur.

THE ACTIVATION

A formal launch party to boldy introduce the new company, innovation and partnership between LeMond Composites, a patent-pending carbon fiber manufacturing process and the U.S. Department of Energy Oak Ridge National Laboratory's (ORNL) Carbon Fiber Technology Facility (CFTF).

THE REVELRY DETAILS

  • Work with in-house teams to create an event itinerary and elements to educate attendees about the history of carbon fiber

  • Organize remarks from government officials and key stakeholders

  • Offer tours of the facility and new offices

  • Create a seeting that initiates important business connections

  • Managed every branded touchpoint of the event

  • Assisted in the invite creative and outreach

  • Coordinate check-in and security clearances

  • Organized run of show, including speakers

  • Planned food & beverage with a “Taste of Tennessee”

OUTCOME

The event was efficiently organized and served as an excellent platform for the new company to launch with a formal introduction to the people and technology behind the company.

Thanks so much for all of the work you invested into making our opening such a success. I was very impressed with your professionalism on the phone, and you did not disappoint when I finally got to meet you in person.
You did a perfect job of walking us through the whole event. It would not have been as successful if we had not had your guidance leading the way.
— Kathy LeMond