THE EXPERIENCE: Zabardast Movie Premier

THE BIG PICTURE

Celebrate Picture Organic Clothing’s 10th Anniversary in conjunction with the U.S. Premier of “Zabardast,” a high altitude travel documentary of a group of freerider’s expedition in Pakistan.

THE ACTIVATION

Revelry teamed up with Picture’s U.S. marketing team with Campfire Collective and sales team with Global Sales Guys to host the party + premier at the hip, collaborative Battery 621 space in downtown Denver

THE REVELRY DETAILS

  • Secured the highest quality A/V set up available in Denver to maximize the film’s incredible cinematography by award-winning filmmaker Jérôme Tanon

  • Organized free gift from Picture for the first 50 people to arrive

  • Smoothly transitioned the party to the movie premier with full attention on the film and an engaging Q&A with the filmmaker and athletes following the viewing

  • Hired Cocktail Caravan for specialty cocktails tailored to fit the evening vibe

  • Music and good vibes by local DJ

  • Showroom open to display new product

  • Mab Lib activation inspired by Picture’s mission and values surrounding sustainablity = engagement and interaction between guest and brand

THE OUTCOME

  • Filled the event space

  • Extended brand awareness and media coverage of the film due to premier

  • Insipired guests

  • Decade of Picture brand was celebrated

Images: Dave Sehnert

Revelry Experience helped create such an awesome movie premier and 10-year anniversary party for Picture. They saved me time, money, headache, and made the experience more memorable for our guests through their vendor connections and creative activation ideas. I can’t sing their praises enough!
— Maro LaBlance, U.S. Marketing- Picture Organic Clothing