THE EXPERIENCE:

Powder Awards + Powder Week

THE BIG PICTURE

Plan and execute Powder Magazine’s two largest annual events, the Powder Awards in Breckenridge, Colorado and Powder Week at Red Mountain, B.C.

THE ACTIVATION

The 19th Annual Powder Awards:

Dubbed the “biggest night in skiing,” the evening celebrates the best in ski cinematography, athletic achievement, and photography and attracts the who’s who of the industry, including professional skiers, ski legends, film production crews, industry brand representatives, media and celebrities

Powder Week:

Dubbed the “best week of the year,” the week long ski test ultimately creates the magazines’ buyer’s guide where 33 union members test skis from over 35 brands. With bell to bell skiing, nightly activities and plenty of socializing, it is a full on experience for everyone involved

THE REVELRY DETAILS

We quickly became an extended part of the Powder family, fully diving in by:

  • Assisting in the judging process for each film category

  • Managing invites and RSVPS for both events

  • Executing brand partnership commitments

  • Venue communications

  • Vendor relationships

  • Ticketing platform management

  • Invites

  • Run of Show documents

  • Event logistics: food & beverage, transportation, accommodation, attendee communication

  • Event budget management via P&L documents

  • Athlete communication

  • Activity coordinating

  • Gift organization

  • Event recaps

    THE OUTCOME

  • Happy staff, brands and attendees

  • Brand ad sales to support events

  • Continuance of two legacy events hosted by Powder, boosting brand awareness

  • Aleviated responsibilites of staff

  • Plentiful social media sharing

Thank you for putting on such a well-orchestrated event, it really capitalized on fun and friendship. I gauge the best ski days as days spent skiing with friends, not necessarily freshies. I showed up to Rossland knowing two or three folks and had some of the best ski days of my life. The community you help foster is unlike any other. Thanks again for all the work you put into making last week special.
— Jeff Colt, Black Diamond Skis